How many colors should a website have? Choosing the right color for your website is an important step in building a brand. It’s easy to get hung up on personal preferences or colors that are trending, but your website needs to appeal to the specific audience you are trying to reach. This is where color psychology comes into play and it can help guide the process.
What exactly digital marketing?
There are a few basic rules to follow when creating your color palette. The first is the 60%, 30%, 10% rule. This means that one color should be used for the background, another for the main content area of the site, and then a final color for accents or call-to-actions. The other 50% of the colors should be neutrals or a shade of one of your primary colors. This will make the accent and call-to-action colors stand out without competing with the background or other main elements of the site.
When choosing your color combinations, you should also take into account the emotions that each of the colors evoke in the minds of your audience. Red, for example, evokes feelings of urgency and strength, but outside of the western world it can mean different things (like purity in India or luck in China). This is why it’s so important to know your audience and what emotions you want to elicit from them.
It’s also worth considering how the colors will translate to different screen sizes and devices. This can be a big factor when planning the colors for your site because some colors work better on some screens than others.